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Action International develops and executes sales expansion
programs via direct and indirect sales, strategic alliances and international
operations. It builds and executes programs and processes to recruit,
launch and effectively manage sales channels, direct offices and distribution
networks domestically and internationally to ensure their success in measurable
quarterly results.
Deliverables will come in the form of sales, actions,
reports, programs, processes, supporting materials and services. Action
International can provide strategic solutions like building a long-term
vision and plan. Or, it can provide the resource for tactically executing
a basic plan and cultivating relationships and sales with a few targeted
partner candidates.
Increase sales by increasing the number sales executives
and opportunities as a result of channel partners, strategic alliances
and international operations. Increase the number sales staff selling
your solutions without the internal headcount, (thereby containing costs),
through partners. Increase visibility to prospects and ensure complete
market coverage in order to expand sales.
- Hi-tech companies that want to expand sales through
channels, strategic alliances and international operations.
- Hi-tech companies for which channels, partners or
international operations are not performing.
Action International is an outsourced executive level
resource which can be utilized:
assess existing sales team, process and programs as
diagnostic or for strategic purpose
develop strategic sales roadmap
develop tactical sales plan
execute a sales plan as a sales resource
assist an existing sales team as a supplemental strategic
resource
The following steps are used as a guideline to determine
the best-fit partners for sales expansion for each unique solution.
STEP 1:
Sales Assessment - includes a review of: short term sales goals
and long term revenue growth objectives, sales cycle, lead/demand generation
activities (i.e. - marketing and promotional activities), pricing model
and strategy, headcount and staffing model, skill sets required to sell,
support, promote and service the solutions, financial overview, executive
summary, sales presentation, sales plan, pricing model, marketing plan,
revenue goals, competition (which customers and partners are currently
being worked with?), success stories, reference accounts, and qualification
questions (for customers and partners).
STEP 2:
Sales channel and distribution plan - the plan is developed to
outline the best sales tactics and channels (which may including direct
sales,) that will ensure complete market coverage and achievement of revenue
goals.
STEP 3:
Recruitment - development of sales and marketing programs and processes
for partner recruitment. Begin recruiting through identification, qualification,
and execution of partner agreements. Once partners are identified, it
is critical to identify sales opportunities that can be cultivated as
a result of the partner relationship.
STEP 4:
Launch - this step can include a launch of a formal Partnership
Program, or once specific partnerships have been consummated, a press
announcement can be launched to promote the relationship and educate the
market. As well, launch activities for new partnerships may include co-marketing,
promotions, training programs and qualification of joint sales prospects.
STEP 5:
Partner Management - includes the development of programs and processes
to assist partners to identify, qualify, forecast and close deals. We
will develop and institute joint strategies and marketing plans to increase
sales. Develop the support Infrastructure. Execute sales cycle monitoring
processes, forecast management programs, and formalize training and education
programs as the business requires.
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